On December 6, the Swedish-Bulgarian Chamber of Commerce (SweCham) starts the third Swedish week celebrations for Bulgaria dedicated to Swedish culture and business. Throughout the week, from 6 to 12 December, a number of cultural and business events will bring us closer to Sweden, although some of them only online. What to expect?

We are happy to have Storytel as our partner throughout the whole Swedish week. From December 6 to 12, 2021, you can start your Storytel subscription with a 30-day, extended free trial (instead of the regular 14 days). Storytel is a Swedish subscription-based audiobook service available in more than 25 markets worldwide. Storytel subscribers in Bulgaria have access to more than 300,000 audiobooks, podcasts, e-books and Storytel Originals in both English and Bulgarian. You can start your subscription during the Week and enjoy thousands of audio and e-books – from the greatest classics and bestsellers, through murderous crimes and thrillers, to inspiring biographies, self-help and business titles. Escape into a world of stories with Storytel – anytime, anywhere!

December 8, Wednesday, will be under the sign of the environment. You will have the opportunity to participate in two meaningful events.

“Challenges and opportunities for improving air quality”, a hybrid event organized by Clean Air Fund and United Partners in cooperation with ICCT, FIA, TRUE, Swedish-Bulgarian Chamber of Commerce and “Sofia Green”. The event will take place in Sofia from 10:00 to 13:00, Hyatt Regency Sofia, Ball Hall. During the event:

• Data from the study “Low-emission zone in Sofia: Projected NOx and PM emissions benefits” will be presented. It examines the impacts of LEZ in Sofia on vehicular emissions of harmful air pollutants;
• Current challenges and possibilities for improving air quality will be discussed;
• Discussion on the questions asked by the guests will be held.

From 15:00 we will continue with an opening of a particularly topical issue in recent years – innovation and how it can happen in unison with the environmental friendliness and sustainable development of both business and nature. The event “Sustainability as a competitive edge – Stories from Swedish Businesses” will be online only and will aim entirely business partners of the Swedish-Bulgarian Chamber of Commerce. Each of them will be able to share and learn from others. Keynote speakers will be representatives of Scania and H&M.

A proper closing of the week on 11 December at Millennium hotel – Millennium Business Lounge, will ensure the celebration of the feast of St. Lucia. Traditionally, the celebration will be accompanied by music, dancing and delicious food to transport guests in a real Swedish festive atmosphere. Absolut. will take care of the good mood, providing a special cocktail bar.

All hybrid or live events during the Swedish Week 2021 will be held under strict access measures, in line with the current epidemic situation. For all participants who do not have a green certificate will be provided a free opportunity for testing with a rapid antigen test to detect the presence of COVID-19 infection.provided by one of Swedish Week 2021 sponsors and member of Swecham – Synevo Bulgaria.

Full information about the program and events of the Swedish week can be found on the website of the Swedish-Bulgarian Chamber of Commerce – swechambulgaria.org or on the Chamber’s Facebook and LinkedIn pages.